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Advertising as Multilingual Communication H. Kelly-Holmes
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Advertising as Multilingual Communication
H. Kelly-Holmes
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
224 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 30. novembris |
| ISBN13 | 9780230217065 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 206 |
| Izmēri | 140 × 216 × 12 mm · 291 g |
| Valoda | Angļu |
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