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Brand Avatar: Translating Virtual World Branding into Real World Success Alycia De Mesa
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Brand Avatar: Translating Virtual World Branding into Real World Success
Alycia De Mesa
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
200 pages, 23 black & white halftones, 1 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 27. februāris |
| ISBN13 | 9780230201798 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 187 |
| Izmēri | 166 × 243 × 17 mm · 453 g |
| Valoda | Angļu |
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