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Marketing Financial Services Jillian Farquhar 2nd ed. 2010 edition
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Marketing Financial Services
Jillian Farquhar
A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.
424 pages, 40 black & white tables, 30 diagrames, 10 black & white halftones
| Mediji | Grāmatas Book |
| Izlaists | 2010. gada 22. jūnijs |
| ISBN13 | 9780230201187 |
| Izdevēji | Macmillan Education UK |
| Lapas | 350 |
| Izmēri | 188 × 246 × 23 mm · 823 g |
| Valoda | Angļu |
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