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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press J. Teboul
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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
178 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 29. septembris |
| ISBN13 | 9780230006607 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 172 |
| Izmēri | 167 × 240 × 16 mm · 412 g |
| Valoda | Angļu |
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