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Developing the Public Relations Campaign: a Team-based Approach Randy Bobbitt
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Developing the Public Relations Campaign: a Team-based Approach
Randy Bobbitt
This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit
304 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 2. jūnijs |
| ISBN13 | 9780205359240 |
| Izdevēji | Pearson Education (US) |
| Lapas | 304 |
| Izmēri | 150 × 220 × 10 mm · 458 g (Svars (aptuveni)) |
| Valoda | Angļu |
