Developing the Public Relations Campaign: a Team-based Approach - Randy Bobbitt - Grāmatas - Pearson Education (US) - 9780205359240 - 2004. gada 2. jūnijs
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Developing the Public Relations Campaign: a Team-based Approach


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This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit


304 pages, illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2004. gada 2. jūnijs
ISBN13 9780205359240
Izdevēji Pearson Education (US)
Lapas 304
Izmēri 150 × 220 × 10 mm   ·   458 g   (Svars (aptuveni))
Valoda Angļu  

Vairāk no Randy Bobbitt

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