Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research - Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute) - Grāmatas - Oxford University Press Inc - 9780199957750 - 2015. gada 14. maijs
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Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research

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It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.


274 pages, black & white illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2015. gada 14. maijs
ISBN13 9780199957750
Izdevēji Oxford University Press Inc
Žanrs Aspects (Academic) > Sociological
Lapas 274
Izmēri 141 × 219 × 18 mm   ·   346 g
Valoda Angļu  

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