Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini - Douglas T.; Kenrick - Grāmatas - Oxford University Press Inc - 9780199743056 - 2012. gada 1. marts
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Douglas T.; Kenrick
Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini

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Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, whorepresent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.

240 pages, Illustrations

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2012. gada 1. marts
ISBN13 9780199743056
Izdevēji Oxford University Press Inc
Lapas 208
Izmēri 160 × 240 × 19 mm   ·   482 g
Valoda Angļu  
Redaktors Braver, Sanford L. (, Professor of Psychology, Arizona State University, USA)
Redaktors Goldstein, Noah J. (, Assistant Professor of Human Resourcesand Organizational Behaviour, University of California, USA)
Redaktors Kenrick, Douglas T. (, Professor of Psychology, Arizona State University, USA)

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