Inside Marketing: Practices, Ideologies, Devices - Detlev Zwick - Grāmatas - Oxford University Press - 9780199655830 - 2012. gada 5. jūlijs
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Detlev Zwick
Inside Marketing: Practices, Ideologies, Devices

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Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

376 pages, Numerous illustrations, figures, and tables

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 5. jūlijs
ISBN13 9780199655830
Izdevēji Oxford University Press
Lapas 376
Izmēri 157 × 233 × 21 mm   ·   589 g
Valoda Angļu  
Redaktors Cayla, Julien (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management)
Redaktors Zwick, Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada)

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