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Reconnecting Marketing to Markets Hans Kjellberg-Luis Araujo-John Finch
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Reconnecting Marketing to Markets
Hans Kjellberg-Luis Araujo-John Finch
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
296 pages, black & white tables, figures
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 9. decembris |
| ISBN13 | 9780199578078 |
| Izdevēji | Oxford University Press |
| Lapas | 296 |
| Izmēri | 157 × 233 × 22 mm · 472 g |
| Valoda | Angļu |
| Redaktors | Araujo, Luis (Lancaster University Management School) |
| Redaktors | Finch, John (University of Strathclyde Business School) |
| Redaktors | Kjellberg, Hans (Stockholm School of Economics) |
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