Reconnecting Marketing to Markets -  - Grāmatas - Oxford University Press - 9780199578078 - 2010. gada 9. decembris
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Reconnecting Marketing to Markets

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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.


296 pages, black & white tables, figures

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 9. decembris
ISBN13 9780199578078
Izdevēji Oxford University Press
Lapas 296
Izmēri 157 × 233 × 22 mm   ·   472 g
Valoda Angļu  
Redaktors Araujo, Luis (Lancaster University Management School)
Redaktors Finch, John (University of Strathclyde Business School)
Redaktors Kjellberg, Hans (Stockholm School of Economics)

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