Pastāsti draugiem par šo preci:
The Art and Science of Marketing: Marketing for Marketing Managers Grahame Dowling
The Art and Science of Marketing: Marketing for Marketing Managers
Grahame Dowling
Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads, and is useful for professional students of marketing, as well as marketing professionals.
464 pages, Numerous tables and line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 15. septembris |
| ISBN13 | 9780199285563 |
| Izdevēji | Oxford University Press |
| Lapas | 464 |
| Izmēri | 156 × 232 × 27 mm · 704 g |
| Valoda | Angļu |
| Redaktors | Dowling, Grahame (Professor of Marketing, Australian Graduate School of Marketing) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim