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The Oxford Handbook of Pricing Management - Oxford Handbooks Zalp Zer
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The Oxford Handbook of Pricing Management - Oxford Handbooks
Zalp Zer
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
976 pages, 111 Figures, 47 Tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 5. jūnijs |
| ISBN13 | 9780198714811 |
| Izdevēji | Oxford University Press |
| Lapas | 978 |
| Izmēri | 175 × 244 × 52 mm · 1,72 kg |
| Valoda | Angļu |
| Redaktors | Ozer, Ozalp (, Professor of Information System and Operations Management, School of Management, The University of Texas at Dallas) |
| Redaktors | Phillips, Robert (, Professor of Professional Practice, Columbia Business School and Chief Science Officer, Nomis Solutions) |
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