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Foundations of Corporate Success: How Business Strategies Add Value John Kay
Foundations of Corporate Success: How Business Strategies Add Value
John Kay
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
434 pages, line drawings, tables, graphs
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1993. gada 25. marts |
| ISBN13 | 9780198287810 |
| Izdevēji | Oxford University Press |
| Lapas | 434 |
| Izmēri | 163 × 242 × 29 mm · 869 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim