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The Advertising Effect: How to Change Behaviour Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 29. maijs |
| ISBN13 | 9780195593921 |
| Izdevēji | Oxford University Press Australia |
| Lapas | 240 |
| Izmēri | 227 × 154 × 18 mm · 378 g |
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