Essence Competitive Strategy - David Faulkner - Grāmatas - Pearson Education (US) - 9780132914772 - 1994. gada 1. novembris
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David Faulkner
Essence Competitive Strategy

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Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 1994. gada 1. novembris
ISBN13 9780132914772
Izdevēji Pearson Education (US)
Lapas 136
Izmēri 228 × 149 × 7 mm   ·   220 g

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