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Basic Marketing Research (4th Edition) Naresh K Malhotra 4. izdevums
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Basic Marketing Research (4th Edition)
Naresh K Malhotra
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 13. jūlijs |
| ISBN13 | 9780132544481 |
| Izdevēji | Prentice Hall |
| Lapas | 672 |
| Izmēri | 203 × 28 × 279 mm · 1,50 kg |
| Valoda | Angļu |
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