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Rethinking Marketing: The Entrepreneurial Imperative Minet Schindehutte United States edition
Rethinking Marketing: The Entrepreneurial Imperative
Minet Schindehutte
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
384 pages, figures
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 2. janvāris |
| ISBN13 | 9780132393898 |
| Izdevēji | Pearson Education (US) |
| Lapas | 384 |
| Izmēri | 228 × 154 × 24 mm · 521 g |
| Valoda | Angļu |