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Marketing For Leisure And Tourism Morgan
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Marketing For Leisure And Tourism
Morgan
This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
344 pages, illustrations, bibliography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1996. gada 14. marts |
| ISBN13 | 9780131509887 |
| Izdevēji | Pearson Education (US) |
| Lapas | 344 |
| Izmēri | 173 × 234 × 19 mm · 560 g |
