Reputation Management: Revised Edition - Management Extra - Elearn - Grāmatas - Taylor & Francis Ltd - 9780080557427 - 2008. gada 22. decembris
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Reputation Management: Revised Edition - Management Extra Revised edition


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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.


112 pages, col. Illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2008. gada 22. decembris
ISBN13 9780080557427
Izdevēji Taylor & Francis Ltd
Lapas 112
Izmēri 210 × 294 × 7 mm   ·   424 g
Valoda Angļu  

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