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Progress in Tourism Marketing - Routledge Advances in Tourism Luisa Andreu-Metin Kozak 1. izdevums
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Progress in Tourism Marketing - Routledge Advances in Tourism
Luisa Andreu-Metin Kozak
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
326 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 30. marts |
| ISBN13 | 9780080450407 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 328 |
| Izmēri | 166 × 245 × 25 mm · 756 g |
| Valoda | Angļu |
| Redaktors | Andreu, Luisa |
| Redaktors | Kozak, Metin |
