Progress in Tourism Marketing - Routledge Advances in Tourism - - Books - Taylor & Francis Ltd - 9780080450407 - March 30, 2006
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Progress in Tourism Marketing - Routledge Advances in Tourism 1st edition

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Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

326 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2006
ISBN13 9780080450407
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 166 × 245 × 25 mm   ·   756 g
Language English  
Editor Andreu, Luisa
Editor Kozak, Metin