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Marketing Strategies for Services: Globalization - Client-orientation - Deregulation Kostecki
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Marketing Strategies for Services: Globalization - Client-orientation - Deregulation
Kostecki
What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.
272 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1994. gada 27. janvāris |
| ISBN13 | 9780080423890 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 272 |
| Izmēri | 156 × 234 × 16 mm · 575 g |
| Valoda | Angļu |
| Redaktors | Kostecki, M. M. |
