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Principles of Services Marketing Adrian Palmer 4 Rev edition
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Principles of Services Marketing
Adrian Palmer
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
448 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 1. decembris |
| ISBN13 | 9780077107949 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 448 |
| Izmēri | 190 × 248 × 34 mm · 1,23 kg |
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