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Principles and Practice of Marketing
David Jobber
Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.
976 pages, col. Illustrations, col. map, col. port.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 16. novembris |
| ISBN13 | 9780077107086 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 976 |
| Izmēri | 196 × 259 × 33 mm · 1,77 kg |