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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans Robert Hamper Ed edition
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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
Robert Hamper
Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.
320 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 16. augusts |
| ISBN13 | 9780071809092 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 320 |
| Izmēri | 196 × 238 × 26 mm · 760 g |
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