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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition Clarke Caywood 2. izdevums
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Clarke Caywood
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
640 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 16. janvāris |
| ISBN13 | 9780071767460 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 928 |
| Izmēri | 200 × 239 × 66 mm · 1,96 kg |
| Valoda | Angļu |
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