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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt Ed edition
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
288 pages, ill
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 16. novembris |
| ISBN13 | 9780071761680 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 288 |
| Izmēri | 236 × 151 × 25 mm · 580 g |
| Valoda | Angļu |