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Service Innovation: How to Go from Customer Needs to Breakthrough Services Lance Bettencourt Ed edition
Service Innovation: How to Go from Customer Needs to Breakthrough Services
Lance Bettencourt
If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. This book gives a master's class on the art and science of creating breakthrough service products.
304 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 16. jūlijs |
| ISBN13 | 9780071713009 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 304 |
| Izmēri | 163 × 238 × 25 mm · 564 g |
| Valoda | Angļu |