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Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett
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Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Bill Stinnett
Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
288 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 15. novembris |
| ISBN13 | 9780071441889 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 288 |
| Izmēri | 153 × 229 × 18 mm · 385 g |
| Valoda | Angļu |
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