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The Kikkoman Chronicles: A Global Company with a Japanese Soul Ronald E Yates Revised edition
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The Kikkoman Chronicles: A Global Company with a Japanese Soul
Ronald E Yates
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
236 pages, 1
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 19. oktobris |
| ISBN13 | 9780071347365 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 236 |
| Izmēri | 235 × 154 × 21 mm · 512 g |
| Valoda | Angļu |
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