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Global Marketing Ilan Alon
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Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 16. marts |
| ISBN13 | 9780071314459 |
| Izdevēji | McGraw-Hill Education - Europe |
| Izmēri | 150 × 220 × 10 mm · 250 g (Svars (aptuveni)) |
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