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Churchill / Ford / Walker's Sales Force Management
Mark Johnston
Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management "best practices" with research and theory. It is useful for both undergraduate and graduate business students.
640 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 16. jūnijs |
| ISBN13 | 9780071116053 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 640 |
| Izmēri | 203 × 254 × 23 mm · 1,13 kg |
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