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Strategic Marketing: Cases, Concepts and Challenges John Atkinson
Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
296 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1996. gada 31. maijs |
| ISBN13 | 9780004990378 |
| Izdevēji | Pearson Education Limited |
| Lapas | 296 |
| Izmēri | 159 × 235 × 19 mm · 454 g |
| Valoda | Angļu |
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