Pastāsti draugiem par šo preci:
Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Abridged edition
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Harry Beckwith izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
| Mediji | Audiogrāmata Audiobook (CD) (Audiogrāmata CD formātā) |
| Disku skaits | 2 |
| Izlaists | 2008. gada 2. janvāris |
| ISBN13 | 9781600241017 |
| Izdevniecība | Hachette Audio |
| Izmēri | 127 × 146 × 206 mm · 108 g |
| Spēļu laiks | 03:00:00 |
| Valoda | Angļu |
| Ieguldītājs | Jeffrey Jones |
