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![Cover for Waldemar Pfortsch · Die Marke in Der Marke: Bedeutung Und Macht DES Ingredient Branding (Book) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/571/9783540300571.jpg?waldemar-pfortsch-2006-die-marke-in-der-marke-bedeutung-und-macht-des-ingredient-branding-book&class=scaled&v=1412372394)