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![Cover for Vithala R. Rao · Applied Conjoint Analysis (Paperback Book) [Softcover reprint of the original 1st ed. 2014 edition] (2016)](https://imusic.b-cdn.net/images/item/original/310/9783662502310.jpg?vithala-r-rao-2016-applied-conjoint-analysis-paperback-book&class=scaled&v=1610467902)