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![Cover for Soeren Koecher · The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs - Applied Marketing Science / Angewandte Marketingforschung (Paperback Book) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/420/9783658095420.jpg?soeren-koecher-2015-the-paradox-of-points-theoretical-foundation-and-empirical-evidence-of-medium-magnitude-effects-in-loyalty-programs-applied-marketing-science-angewandte-marketingforschung-paperback-book&class=scaled&v=1467839239)
![Cover for Soeren Koecher · Meinungsfuhrer und der Zwei-Stufen-Fluss der Kommunikation (Paperback Book) [German edition] (2007)](https://imusic.b-cdn.net/images/item/original/540/9783638816540.jpg?soeren-koecher-2007-meinungsfuhrer-und-der-zwei-stufen-fluss-der-kommunikation-paperback-book&class=scaled&v=1408466728)