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Cover for Melina Palmer · The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Paperback Book) (2024)

The Truth About Pricing: How to ... (2024)

Cover for Melina Palmer · What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book) (Paperback Book) (2023)

What Your Employees Need and Can... (2023)

Cover for Melina Palmer · What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) (Paperback Book) (2021)

What Your Customer Wants and Can... (2021)