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![Cover for Katja Wagner · Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms - Handel und Internationales Marketing Retailing and International Marketing (Paperback Book) [1st ed. 2021 edition] (2021)](https://imusic.b-cdn.net/images/item/original/496/9783658351496.jpg?katja-wagner-2021-drivers-and-barriers-of-consumer-behavior-regarding-new-technologies-and-digital-channels-investigating-the-phenomenon-of-anthropomorphism-and-new-online-consumption-forms-handel-und-internationales-marketing-retailing-and-international-m&class=scaled&v=1749910514)