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![Cover for Gianluigi Guido · Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism (Paperback Book) [New edition] (2016)](https://imusic.b-cdn.net/images/item/original/037/9783034321037.jpg?gianluigi-guido-2016-beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanaticism-paperback-book&class=scaled&v=1468431883)
![Cover for Gianluigi Guido · The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness (Paperback Book) [Softcover reprint of the original 1st ed. 2001 edition] (2012)](https://imusic.b-cdn.net/images/item/original/455/9781461356455.jpg?gianluigi-guido-2012-the-salience-of-marketing-stimuli-an-incongruity-salience-hypothesis-on-consumer-awareness-paperback-book&class=scaled&v=1603997932)
![Cover for Gianluigi Guido · The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness (Hardcover Book) [2001 edition] (2001)](https://imusic.b-cdn.net/images/item/original/247/9780792373247.jpg?gianluigi-guido-2001-the-salience-of-marketing-stimuli-an-incongruity-salience-hypothesis-on-consumer-awareness-hardcover-book&class=scaled&v=1410262584)