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![Cover for Christine Falkenreck · Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science (Paperback Book) [2010 edition] (2012)](https://imusic.b-cdn.net/images/item/original/115/9783790828115.jpg?christine-falkenreck-2012-reputation-transfer-to-enter-new-b-to-b-markets-measuring-and-modelling-approaches-contributions-to-management-science-paperback-book&class=scaled&v=1603990146)
![Cover for Christine Falkenreck · Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science (Hardcover Book) [2010 edition] (2009)](https://imusic.b-cdn.net/images/item/original/561/9783790823561.jpg?christine-falkenreck-2009-reputation-transfer-to-enter-new-b-to-b-markets-measuring-and-modelling-approaches-contributions-to-management-science-hardcover-book&class=scaled&v=1615224605)