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AI Innovation in Services Marketing
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AI Innovation in Services Marketing
Endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences.
300 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 13. maijs |
| ISBN13 | 9798369321539 |
| Izdevēji | IGI Global |
| Lapas | 299 |
| Izmēri | 150 × 220 × 20 mm · 799 g |
| Redaktors | Correia, Ricardo |
| Redaktors | Venciute, Dominyka |
