Pastāsti draugiem par šo preci:
Multimodality, Social Media and University Branding: A Social Semiotic Approach Enyao Li
Multimodality, Social Media and University Branding: A Social Semiotic Approach
Enyao Li
This book presents a social semiotic analysis of Chinese universities’ identity construction on Weibo within the framework of register typology, which differentiates seven primary types of socio-semiotic processes.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 14. oktobris |
| ISBN13 | 9789819220472 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 194 |
| Izmēri | 150 × 220 × 20 mm · 422 g (Svars (aptuveni)) |