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Public Relations and Advertising Theories: Concepts and Practices Bayram Oguz Aydin-Oezlem Dugan-Emine Sahin New edition
Public Relations and Advertising Theories: Concepts and Practices
Bayram Oguz Aydin-Oezlem Dugan-Emine Sahin
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.
424 pages, 103 Illustrations, unspecified
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 28. novembris |
| ISBN13 | 9783631766750 |
| Izdevēji | Peter Lang AG |
| Lapas | 424 |
| Izmēri | 150 × 220 × 10 mm · 614 g |
| Valoda | Franču |
| Redaktors | Aydin, Bayram Oguz |
| Redaktors | Dugan, OEzlem |
| Redaktors | Sahin, Emine |