Betteke van Ruler
Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader Betteke van Ruler

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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader

Betteke van Ruler

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2004. gada 25. marts
ISBN13	9783110176124
Izdevēji	De Gruyter
Lapas	515
Izmēri	155 × 230 × 29 mm · 910 g
Valoda	Vācu
Redaktors	Ruler, Betteke van
Redaktors	Vercic, Dejan