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Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch Wolfgang J. Koschnick Reprint 2015 edition
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Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch
Wolfgang J. Koschnick
Marc Notes: German parallel title: Management und marketing; English terms w/ German definitions Contributor Bio: Koschnick, Wolfgang J The Author Wolfgang J. Koschnick worked as a journalist both in Germany and in the United States before he joined the Allensbach "Institut fur Demoskopie," Germany’ s leading survey research organization, as the head of its foreign-liaison department. Later he served as the editor-in-chief of several leading marketing, advertising and media magazines in Germany. Today he runs his own editorial services organization, the "Redaktionsburo KOSCHNICK" and is regarded as Germany’ s leading marketing, advertising and media journalist.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 22. janvāris |
| ISBN13 | 9783110151978 |
| Izdevēji | De Gruyter |
| Lapas | 859 |
| Izmēri | 165 × 242 × 54 mm · 1,45 kg |
| Valoda | Vācu |
Vairāk no Wolfgang J. Koschnick
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