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Greener Marketing: A Global Perspective on Greening Marketing Practice Martin Charter-Michael Jay Polonsky 1. izdevums
Greener Marketing: A Global Perspective on Greening Marketing Practice
Martin Charter-Michael Jay Polonsky
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
432 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1992. gada 1. augusts |
| ISBN13 | 9781874719144 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 432 |
| Izmēri | 347 × 159 × 26 mm · 658 g |
| Valoda | Angļu |
| Redaktors | Charter, Martin |
| Redaktors | Polonsky, Michael Jay |