Developing an Integrated Marketing Plan - Eric Stewart Harvey - Grāmatas - Cognella, Inc - 9781634879255 - 2016. gada 30. augusts
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Developing an Integrated Marketing Plan


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A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.


110 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2016. gada 30. augusts
ISBN13 9781634879255
Izdevēji Cognella, Inc
Lapas 110
Izmēri 150 × 220 × 10 mm   ·   525 g

Vairāk no Eric Stewart Harvey

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