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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products Caroline Le Bon
Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
Caroline Le Bon
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
144 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 30. oktobris |
| ISBN13 | 9781606499047 |
| Izdevēji | Business Expert Press |
| Lapas | 160 |
| Izmēri | 152 × 229 × 8 mm · 220 g |
| Valoda | Angļu |