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Optimizing Millennial Consumer Engagement With Mood Analysis
Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
351 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 14. decembris |
| ISBN13 | 9781522588351 |
| Izdevēji | IGI Global |
| Lapas | 351 |
| Izmēri | 150 × 220 × 10 mm · 657 g |
| Valoda | Angļu |
| Redaktors | Dasgupta, Sabyasachi |
| Redaktors | Grover, Priya |